NONE: ONLINE-ADS>> Ad Bytes / June 30, 1997 / issue 22
ONLINE-ADS>> Ad Bytes / June 30, 1997 / issue 22
rhoy_at_o-a.com
Mon, 30 Jun 1997 07:00:44 -0500 (CDT)
Ad Bytes / June 30, 1997 / issue 22
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Ad Bytes is a weekly supplement to subscribers of The
Online Advertising Discussion list. It profiles news items
relating to online advertising, PR and promotion. Its purpose
is to two-fold:
1.) to keep subscribers informed about current issues in
the field, and
2.) to help spark new topics of discussion.
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In this issue:
==============
MODERATOR's NOTE
Poets
IN THE NEWS
Dell, Sony, Sprint to test... - Ad Age
Strange bedfellows: newspapers... - Forbes
Online advertising is working... - Herring.Com
Banners out, `push' in as Net... - Atlanta Business Journal
FTC applies more pressure... - Ad Age
Care and Feeding of the Press - Internet Press Guild
COOL PROMO
Purina's Breed Selector
NEW PRODUCTS, SERVICES, & REPORTS
Intellinews
Quick log in
The Aaddzz Network
MODERATOR's NOTE
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Hey all,
A week ago our fellow list member Jim Sterne, entertained us
with his poem about online advertising.
(see: http://www.o-a.com/archive/current/0156.html) He not the
only poet we have on the list. Inspired by Jim, a couple of
other list members submitted their own poems. I thought I would
share them with you here:
Michael J. Sexton <preinc_at_mail.albany.net> authored::
Jim has hit it on the money.
Shared his ditty with my honey.
Made me feel all bright and sunny.
Though lack of cash makes me feel crummy.
Alan Ferguson <alan_at_5line.com> penned:
I'll be the first one to admit.
36 lines with enlightening wit.
One thing was missing from hitting it.
The problem of banners that just don't fit.
Advertisers going with the easiest manner.
Foisting upon us the butt-ugly banner.
Using the tool in the form of a hammer.
They're right on par with the e-mail spammer.
Now back to our regularly scheduled program.
IN THE NEWS
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Dell, Sony, Sprint to test interactive TV spots on the Web
Ad Age
http://www.adage.com/interactive/articles/19970616/article4.html
Using its video streaming technology, Progressive Networks
will begin delivering TV commercials from Dell, Sony and
Sprint on the web. The clips will contain "hot spots"
that link to the companies' web sites. Prices are expected
to be between $25 and $50 CPM.
==============
Strange bedfellows: newspapers bid for web ad dollars
Forbes Digital Tools
http://www.forbes.com/tool/html/97/june/angles0625/bedfellows.htm
It seems like the real dough may be in selling local
advertising. Every major newspaper and TV syndicate is
getting into the act of providing local content.
==============
According to two recent studies,
online advertising is working better than ever.
Herring.com
http://www.herring.com:80/insider/1997/0619/banner.html
It looks like we will all have jobs for awhile according to
the IAB and Coopers & Lybrand. Online advertising is growing.
Though if online ad buying reaches the projected spending
level of $500 to $600 million this year, it will still
only be "...just a blip on the radar screen," according
to Pete Petrusky, director of Coopers & Lybrand's New Media Group.
Also covered in this article is the Millward Brown
Interactive study that suggests banners increase
brand awareness by 5 percent.
==============
Banners out, `push' in as Net advertising gains
Atlanta Business Chronicle
http://www.amcity.com:80/atlanta/stories/061697/focus7.html
Service marketing is the new watch word in the world of
online advertising, which refers to luring consumers to your
site with USEFUL information. According to this article,
banners are out and branded content is in.
==============
FTC applies more pressure to sites marketing to kids
Ad Age
http://www.adage.com/interactive/articles/19970623/article1.html
Be careful of what you ask online or you may be talking to
the FTC. A proposal on the table, which should be unveiled
July 1, will recommend that marketers don't ask kids under
12 such things as age, sex, home address and e-mail address
without the consent of their parents.
==============
Care and Feeding of the Press
Internet Press Guild
http://www.netpress.org/careandfeeding.html
Put together by members of the Internet Press Guild, here
is advice for attracting attention from journalists
themselves. It is focused on getting attention for software
products, but the advice is just as applicable to all
media relations.
COOL PROMO
----------
Purina's Breed Selector
http://www.purina.com/breed/
This struck me as a fairly clever way to push dog food.
Purina's Breed Selector allows you to select the right
dog for you using two methods. First, you can input
characteristics to a search engine and the results will
be the breeds that fit your criteria. The second, and
cooler way, is to take their personality test that
matches your personality traits with different dogs.
This is useful, interactive, informative and makes
perfect sense being part of the Purina web site. I
hope it draws lots of people for them.
Just in case the curiosity is killing you, the dogs
best suited for my personality are: Labrador
Retriever, Dandie Dinmont, Pointer, Mastiff or Cairn Terrier.
NEW PRODUCTS, SERVICES, & REPORTS
---------------------------------
Intellinews
http://www.intellinews.com
Intellinews filters and emails selected newsgroup
posts to subscribers.
Quick log in
http://www.quicklogin.com
new method generates targeted banners
based on demographics of visitors.
The Aaddzz Network
http://www.aaddzz.com
pay per click-through, banner targeting,
real-time revenue/campaign reports.
That's it!
richard
moderator
online advertising discussion list
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This week's Online Advertising Discussion List sponsor:
Sure, we're big. But the size of your budget doesn't matter.
Our neighborhoods let you pinpoint exactly your target.
http://www.geocites.com/
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