ONLINE-ADS>> Ad Bytes / March 3, 1997 / issue 8

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Mon, 3 Mar 1997 15:55:14 -0600 (CST)

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Ad Bytes / March 3, 1997 / issue 8
======================================

Ad Bytes is a weekly supplement to subscribers of The Online Advertising
Discussion list. It profiles news items relating to online advertising, PR
and promotion. Its purpose is to two-fold:

1.) to keep subscribers informed about current issues in the field, and
2.) to help spark new topics of discussion.

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A: That's right. If you win an auction, what you bid is what you pay.
adbot: the auction market for internet advertising (tm) http://www.adbot.com

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In this issue:
==============
MESSAGE FROM THE MODERATOR
crunched issue this week

IN THE NEWS
Click! Mom makes a sale
Big media fights back, and the Web could lose
Marketers see Web games as perfect fit for their ads
How to target new site promotions
Riddler shifts to results-based rates

COOL PROMOS
Virtual Andre

NEW PRODUCTS, SERVICES, & REPORTS
Hitachi MPEG camera
Mar.com Awards

MESSAGE FROM THE MODERATOR
--------------------------

hey all,

I'm afraid this week's Ad Bytes is lacking my extended commentary. (Some
may be happy about that ;->) I'm just too swamped to be very clever. But
hopefully things will lighten up by this weekend and I will be back to my
sarcastic self in the next issue.

enjoy!

IN THE NEWS
-----------

Click! Mom makes a sale
Philadelphia Inquirer
http://www2.phillynews.com/inquirer/97/Mar/01/front_page/SPAM01.htm

This story discusses an interesting concept - sending hypertext ads embeded
in email. Lee Stein,
president of First Virtual Holdings, thinks it is a great idea.

==============

Big media fights back, and the Web could lose
Ad Age
http://adage.com/interactive/articles/19970303/article3.html

This article elaborates on the TotalNews lawsuit brought up last week in
the list by Cliff Kurtzman. This case raises an interesting point - should
publications like this very one you are reading be treated the same?

==============

Marketers see Web games as perfect fit for their ads
Ad Age
http://adage.com/interactive/articles/19970303/article1.html

Aside from Dilbert, gaming sites seem to be one of the hotter places to put
your banner.

==============

How to target new site promotions
Net Marketing
http://netb2b.com/cgi-bin/cgi_article/monthly/97/03/01/article.1

Basic advice on how to target search engine and directory submissions from
the guy who invented the online promotion industry.

==============

Riddler shifts to results-based rates
Ad Age
http://www.adage.com:80/interactive/articles/19970224/article5.html

Seems like no one wants to be Softbank's friend lately. First Yahoo gives
them the heave-ho, and now Interactive Imaginations tells them to get lost.

COOL PROMOS
-----------

Virtual Andre
http://www.nike.com/

One of the coolest shockwave apps I have seen in a long time. And it all
ties into Nike's television commercials.

NEW PRODUCTS, SERVICES, & REPORTS
---------------------------------
Hitachi MPEG camera
http://www.mpegcam.net/
Hitachi Home Electronics announced the world's first MPEG camera Friday.

Mar.com Awards
www.bdinteractive.com/marcomawards.html
6th Annual Mar.com Awards -- sponsored by Yahoo! & National Association...

That's it!

richard
moderator
online advertising discussion list

----------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

Q: Is it true that advertisers pay no commissions in the Adbot Network?
A: That's right. If you win an auction, what you bid is what you pay.
adbot: the auction market for internet advertising (tm) http://www.adbot.com

----------------------------------------------------------------------------

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