Re: ONLINE-ADS>> Help! Writing an RFP for an agency search

Kim M. Bayne/wolfBayne Communications (kimmik_at_wolfBayne.com)
Sat, 1 Mar 1997 19:14:56 -0700 (MST)

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Archive Home Page
• Search
• Next message: Seth Schmidt: "ONLINE-ADS>> Online Ad Duration Research"
• Previous message: Robert Kadar: "Re: ONLINE-ADS>> PR info"

Kristine Loosley <kris_at_concentric.net> wrote:
>You are all experienced in being the subject of agency reviews.
>We need help in designing the documents that will help us conduct an
>efficient, quality search.

(GASP!) What a novel idea! <wink> I'm glad I put one in my book and on the
accompanying disk. You can certainly customize it for your use, if you'd
like, but it's pretty good as it is for any type of vendor evaluation. It is
very detailed, asking alot of the questions you need to ask before you sign
on the dotted line. You rank certain elements on a scale of 1 to 10 for each
agency you evaluate.

You can use the form as the basis for interviewing colleagues of yours that
are already working with an agency or other current customers of the
agency-in-question.

Now where did that go? (thumbs through handy copy on her desk)
Hmmmm...Evaluating Internet statistics (nope), Web site design worksheet
(nope), where is it?

Oh, here it is:

Chapter 6: Forming the Internet marketing task force
Page 142-145
Figure 6.4 Evaluating an Internet marketing agency

What am I talking about? Oh, yeah. You need the reference information or
you'll never forgive me.

THE INTERNET MARKETING PLAN
John Wiley & Sons, Inc.
Paper/380 Pages
ISBN: 0-471-17295-2

(Hint hint hint)

Warm regards,

Kim

wwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwww
Kim M. Bayne, president "Measurable results in high-tech
wolfBayne Communications marketing communications"
http://www.bayne.com/wolfBayne/ - consultant, author, speaker
kimmik_at_wolfBayne.com - Internet marketing seminars
(719) 593-8032 - business/trade media relations
author, "The Internet Marketing Plan: A Practical Handbook for
Creating, Implementing and Assessing Your Online Presence," 1997.

-------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

To sponsor this list, see http://www.o-a.com/sponsor.html for details

-------------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Archive Home Page
• Search
• Next message: Seth Schmidt: "ONLINE-ADS>> Online Ad Duration Research"
• Previous message: Robert Kadar: "Re: ONLINE-ADS>> PR info"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.