ONLINE-ADS>> Online Ad Duration Research

Seth Schmidt (sschmidt_at_cuc.com)
Mon, 3 Mar 1997 10:41:33 -0500

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We will be rotating banner ads on our website and I have a question
regarding the duration that each ad should be up before rotating in the
next ad. We are thinking that each ad should be up for somewhere between
15 and 30 seconds before the next ad rotates in. Has anyone seen or heard
of any research regarding rotating ad durations. Please respond to this
list or directly to my email address. Thanks.

Seth Schmidt
Director - Interactive Services
CUC International
sschmidt_at_cuc.com

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