ONLINE-ADS>> Who is better equipped for the web: A PR guru or an

owner-online-ads_at_o-a.com
Tue, 4 Mar 1997 19:11:35 -0600 (CST)

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advertising guru?
Sender: owner-online-ads_at_o-a.com
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Hey all,

I read an interesting comment a few weeks back, though I am not sure where.

The comment suggested that a traditionally trained PR person was better
suited for developing online campaigns than a traditionally training
advertising person. The essence of the argument was that PR people are good
at developing substantive content (i.e. press releases, information sheets,
etc.) and advertising folks are best at developing flashy ideas that have
shallow information content. Internet users want the former, not the later.

I would submit that this is true in most instances. Then again, I am a
traditionally trained PR professional and I am bias towards that view.

Any other opinions?

richard
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