Re: ONLINE-ADS>> Who is better equipped for the web: A PR guru or

Jim Sterne (jsterne_at_targeting.com)
Wed, 5 Mar 1997 07:52:20 -0800

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advertising guru?
Sender: owner-online-ads_at_o-a.com
Precedence: bulk

At 7:11 PM -0600 3/4/97, owner-online-ads_at_o-a.com wrote:

>The comment suggested that a traditionally trained PR person was better
>suited for developing online campaigns than a traditionally training
>advertising person.

I think your question holds the answer.
A traditionally trained PR person is better
suited for developing online PR campaigns
and a traditionally trained Ad person is better
suited for developing an online advertising
campaign.

The two are very different.

One is about announcing an event, a new
product, a promotion, etc. And the other
is an effort at getting new customers and
building brand. One is aimed at the media
and the other is aimed at the public.

Cliff's story about the tennis mailing
list is an advertising story. Steve O'Keefe
and Eric Ward do the PR thing. These are
very different.

----------------------------------------------------
Jim Sterne http://www.targeting.com
jsterne_at_targeting.com Target Marketing
Author: "World Wide Web Marketing" 805-965-3184
and "Customer Service on the Internet Consultant
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