ONLINE-ADS>> Ad Bytes / March 9, 1997 / issue 9

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Sun, 9 Mar 1997 19:48:41 -0600 (CST)

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Ad Bytes / March 9, 1997 / issue 9
======================================

Ad Bytes is a weekly supplement to subscribers of The Online Advertising
Discussion list. It profiles news items relating to online advertising, PR
and promotion. Its purpose is to two-fold:

1.) to keep subscribers informed about current issues in the field, and
2.) to help spark new topics of discussion.

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In this issue:
==============

IN THE NEWS
On the web, 1 + 1 doesn't always equal 2
IAB Targets Measurement Standards By Spring
The view from across the table
E-mail can get your company news coverage
Improving Pop-Up Ads

NEW PRODUCTS, SERVICES, & REPORTS
Lilypad 1.9b
FreeForm (New! Improved! Tastier!)
Advertising Space $2 CPM

IN THE NEWS
-----------
On the web, 1 + 1 doesn't always equal 2
Web Informant
http://www.strom.com/awards/61.html

Finally someone is talking about the online advertising world's dirtiest
little secret - access reports are loaded with artifacts. Access log data
is useful for many things, but quantifying the behavior of an individual
visitor is not one of them. This timely story by David Strom needs to be
read by everybody at The Internet Advertising Bureau, the people who
announced this week that they are going to bring order to the web
advertising measurement universe just like they did for banner sizes last
fall. Which leads me to....

==============

IAB Targets Measurement Standards By Spring
Media Daily
http://www.mediacentral.com/Magazines/MediaDaily/Archive/1997030610.html/634827

The Internet Advertising Bureau (IAB) is seeking to propose standards for
measuring online advertising. I wish them luck. It is not so much what we
as marketeers do (which seems to be the focus of their efforts), but what
the individual visitor is doing. Many of the things that screw up the
accuracy of processed log data are a visitor-driven; such as using browser
accelerators, surfing with graphics turned off, and hitting reload a
gazillion times because a page is loading too slow.

==============
The view from across the table
Ad Age
http://adage.com/interactive/articles/19970310/article10.html

Here is an interesting piece on what sellers of online advertising think
about the top agencies. Worth a peek.

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E-mail can get your company news coverage
MSNBC
http://www.msnbc.com:80/news/59360.asp

Not a bad little piece on the merits of email-based media relations. Though
I am surprised there was no mention of the people who really founded the
discipline of online media relations. People like Eric Ward of NETPost and
Steve O'Keefe of Internet Publicity Services.

==============

Improving Pop-Up Ads
Web Week
http://www.webweek.com:80/current/markcomm/popup.html

A possible contender for replacing the banner ad, interstitial ads are full
page sponsor messages that appear as a user is moving from page to page
within a web site. An exampIe of this concept is on a web site called
Blender. If you go to www.blender.com and click on the cover story about
Star Wars, another window pops up and gives you an interactive pitch to
subscribe to the paper version of the magazine.

NEW PRODUCTS, SERVICES, & REPORTS
---------------------------------

Lilypad 1.9b
www.lilypad.net
Lilypad helps Web marketers determine their effectiveness - free beta.

FreeForm (New! Improved! Tastier!)
http://www.note.com/success/public/freeform/?oal_ad2
U ASKED 4 IT: Now, MUCH easier! ...free feedback forms...

Advertising Space $2 CPM
http://jokes.webdevelop.com/advert.htm
Economic advertising ($2 CPM Flat rate). Demographic information available.

That's it!

richard
moderator
online advertising discussion list

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