Re: ONLINE-ADS>> Where and how to advertise

Brian Pomeroy (lunar_at_voicenet.com)
Mon, 10 Mar 1997 10:17:25 -0500

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At 03:35 PM 3/9/97 +0000, you wrote:

>My question is this. $500 per week is a pretty limited budget. I cannot
>afford to make too many mistakes. I have some guerilla marketing ideas on
>how to approach this but I would welcome any advice from people who have
>had this kind of experience on how and where to advertise. I want to limit
>my clients risk and leverage his spend.

Leo:

Do you have a traditional PR campaign going? If so, be sure to talk up the
Web site in all your releases. You can also e-mail press information to
journalists and editors; visit Writer's Toolbox
(http://www.geocities.com/Athens/6346/) to find PR links.

You can also talk up your site in newsgroups, though be careful as to what's
acceptable use for each newsgroups. Search for newsgroups that match the
interests of each particular electronic book. Don't just post an
announcement of the book; engage the participants in conversation, and
gently suggest that they purchase the book for more information. Also, be
sure to include your site's URL in your e-mail and newsreader signatures.

Brian Pomeroy
Web Editor, SLACK Inc.
http://www.slackinc.com/yoursite/
bpomeroy_at_slackinc.com * lunar_at_voicenet.com

• Archive Home Page
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• Next message: Steve O'Keefe: "ONLINE-ADS>> _at_d:tech Chats"
• Previous message: Brian Pomeroy: "Re: ONLINE-ADS>> Book wanted: How to sell ads"
• Maybe in reply to: Leo Sheiner: "ONLINE-ADS>> Where and how to advertise"
• Next in thread: Hank Dearden III: "re: ONLINE-ADS>> Where and how to advertise"

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