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NONE: Re: ONLINE-ADS>> Microsoft IE pay-per-download
Re: ONLINE-ADS>> Microsoft IE pay-per-download
Albertelli, Robert (albertel_at_csrc1.ctc.com)
12 Mar 97 08:35:18 EST
At 1:53 pm March 10, 1997 You wrote
>There is one simple solution. Wake up. Think like an agency,
not like
>someone desperate for money. Remember, it's our world and we
set the
>rules... not them.
Now I admit that I am not an online advertising expert, but I do
use the Internet a great deal and work with companies on
implementing Electronic Commerce technologies. Anyway, please
keep in mind the first rule of business, the customer is always
right. You may have all the expertise in the world, but if you
start "witting the rules" or dictating things to your customers,
they will go to someone else. A customer may be a pain, but he
or she is keeping you lights on and your family fed.
Also, I use the Internet everyday, give seminars on it, and
talk to many companies about it and banner advertising does not
seem to be that effective. If the person is interested, then
they will click, if not they don't even notice it.
_________________________________________________________
Robert Albertelli
Phone: 814.269.6887
Electronic Commerce Specialist FAX:
814.269.2850
Concurrent Technologies Corporation Email:
albertel_at_corp.ctc.com
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