Re: ONLINE-ADS>> Microsoft IE pay-per-download

Jim Sterne (jsterne_at_targeting.com)
Tue, 11 Mar 1997 21:13:40 -0800

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>At 10:14 AM 3/10/97 CST wrote:
>>
>>Microsoft's plan to pay for ads for its new IE on a per-download basis

At 01:53 PM 3/10/97 -0500, Jeffrey D. Erb wrote:
>
>It's absolutey the most ridiculous thing I've ever heard in my life.

Stick around, Jeffrey, it's going to get more interesting
day by day.

>There's one resounding solution: turn down their advertising.

Yes, if that's what you want to call it.
What did you call it when Amazon.com rolled
out their Associates Program? I called it
brilliant. It's not advertising-- it's sales!

No - don't take Microsoft's ads, but become
a partner. Take on the creative mantel and
try to help them download more copies of
their software. Why? You make a commission!

I repeat - selling space on your Web site
makes sense. Selling click-throughs is, well,
absolutely the most ridiculous thing I've ever
heard in my life. (Thank you, Jeffrey.) Selling
products is called "retail" and is a fine old
mercantile tradition. Don't want to be in the
retail business? Fine; sell space to somebody
else.
----------------------------------------------------
Jim Sterne http://www.targeting.com
jsterne_at_targeting.com Target Marketing
Author: "World Wide Web Marketing" 805-965-3184
and "Customer Service on the Internet Consultant
====================================================

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