NONE: Re: ONLINE-ADS>> Where and how to advertise
Re: ONLINE-ADS>> Where and how to advertise
kulakosk_at_n-jcenter.com
Tue, 11 Mar 1997 12:37:28 +0000
> I am building a site for a client which will be selling an electronic book
> for $9.95 with an unconditional money back guarantee within thirty days.
> Additionally we will be offering a no-strings attached free promotional
> product with each purchase. The Freebie has a genuine retail value of $10
> My question is this. $500 per week is a pretty limited budget. I
> cannot afford to make too many mistakes. I have some guerilla
> marketing ideas on how to approach this but I would welcome any
> advice from people who have had this kind of experience on how and
> where to advertise. I want to limit my clients risk and leverage his
> spend.
Host a contest on the site. This will draw in traffic and you can
even request information from the entrants that can be used in a
direct mail solicitation. Since your client is willing to give away
a 'free promotional product' anyway you should use that to attract
people to the site not just help 'sell them' once they have arrived.
There are a number of contest listing sites out there that will
publisize your 'contest' for free. Our site charges a listing fee of
$25 per/month to publisize your contest but provides banner
advertising and directs traffic to your homepage.
Free listing services will direct traffic to the contest
entry page which does get your site noticed but may not be that
advantageous for sales.
Jim Kulakoski
http://www.contestworld.com
------------------ CONTESTWORLD -------------------
We'll advertise your contest on our site with a
banner ad and direct the traffic to your homepage.
----------- http://www.contestworld.com -----------
