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NONE: Re: ONLINE-ADS>> Commonwealth Network
Re: ONLINE-ADS>> Commonwealth Network
owner-online-ads_at_o-a.com
Wed, 12 Mar 1997 20:24:12 -0600 (CST)
Aaron Rubin <doctor_at_emi.com> wrote:
> I thought you might be interested in the fact, that the Commonwealth
>Network http://commonwealth.riddler.com/ has been selling under 4% of
>their affiliates page views for the month of March, according to their
>Affiliate Information Center.
> That's 96% unsold or 72,000,000 unpaid ad impressions, according to
>their self proclaimed 75 million ad views a day. Most of these unpaid
>ads are "house" ads (which are for Riddler http://www.riddler.com/ a
>division of Interactive Imaginations, the parent company of the
>Commonwealth Network) and some are "barter" ads (I don't have any clue
>what they're bartering for).
> Now this means that Riddler is receiving approximately 70 million free
>banner views (they aren't in fact free they cost a total of $10,000 a
>cpm of $.00014). Assuming a 2% CTR (Glenn Kurtzroc an employee of the
>Commonwealth Network has told me that the Riddler banners have a high
>CTR, but refused to be more specific) Riddler will receive 1,400,000
>free vistors this month.
Am reading this correctly? Are you offering evidence that Interactive
Imaginations is using the Commonwealth Network as an inexpensive way to
drive traffic to the Riddler web site?
richard
moderator
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