 |
|
NONE: ONLINE-ADS>> The other side of the Commonwealth Network debate
ONLINE-ADS>> The other side of the Commonwealth Network debate
owner-online-ads_at_o-a.com
Thu, 13 Mar 1997 13:40:14 -0600 (CST)
hey all,
In response to the question I raised about Aaron Rubin's Commonwealth
Network post, I received an anonymous email this morning. There was no
indicator about the author. When I replied to the email address given, it
bounced.
I suspect it is legitimate, though, because I did some legwork and found
out it originated from CWN.NET - a domain owned by Interactive
Imaginations. Also, I know the email addresses (and domains) of everyone on
this list.
It is normally our policy to reject anonymous posts, but this person raises
some solid points. And frankly, it does no good for me to be the only one
who knows this information. I have no experience with the Commonwealth
Network and I am not the one who needs any convincing.
So with the above in mind, here is the message.
richard
moderator
>From: concerned_at_riddler.com
>Date: Thu, 13 Mar 1997 10:37:26 -0500 (EST)
>
>
>Aaron Rubin <doctor_at_emi.com> wrote:
>
>> Now this means that Riddler is receiving approximately 70 million free
>>banner views (they aren't in fact free they cost a total of $10,000 a
>>cpm of $.00014). Assuming a 2% CTR (Glenn Kurtzroc an employee of the
>>Commonwealth Network has told me that the Riddler banners have a high
>>CTR, but refused to be more specific) Riddler will receive 1,400,000
>>free vistors this month.
>
>Richard,
>
>The person who wrote the above is incorrect in his calculations of banner
>deliveries. He is using his personal account information to determine
>the data for the whole. His personal account information is not an accurate
>representation of the entire network.
>
>The CWN like any other ad network has unsold banner space. Due to this,
>they place "house banners" to fill that space.
>
>The number of people joining the CWN has grown steadily and dramatically in
>the past few months. This increases the number of banners per day, but
>does not increase the number of sponsors.
>
>You might be thinking that it would be impossible for the amount of traffic
>on an advertising network to double overnight.
>
>The impossible has happened.
>
>Sincerely,
>
>a concerned party
HOW TO JOIN THE ONLINE ADVERTISING DISCUSSION LIST
|
With an archive of more than 14,000 postings, since 1996 the
Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion
of online advertising and online media buying and selling strategies, results, studies, tools, and media
coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List. |
|
|
Online Advertising Industry Leaders:
Clicksor
List and Found
AdJungle
The Laredo Group
Add your company...
|
