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NONE: Re: ONLINE-ADS>> Advertising on local city services
Re: ONLINE-ADS>> Advertising on local city services
wayne browning (info_at_homepagers.com)
Thu, 13 Mar 1997 17:44:08 +0500
LawMatt_at_aol.com wrote:
>
> I have been reading this letter for the last few months and have seen no real
> discussion of the local/;regional services that are springing up such as
> Yahoo, CityView, Sidewalk and Digital City.
absolutely disagree 1000%. The thinking you have is primitive and that
particular sector(regional) is dealt with much more precisely by local tv,
radio, print. Perhaps a BBS line is what you should look into. I consider
your marketing philosophy to be restrictive and mis-guided. Microsoft gave
up their plan for regional type platforms and Yahoo is having difficulty
finding sponsors especially since their exclusion from softbank marketing.
All our business is international we mange many sites , a maple syrup
ptroducer here in Quebec just
received an order for 3,000 decorative pint size containers, she sells ,
retail on line as well and 98% are international this is true in every case
were we have done the marketing , i don't understand isolation, it's not in
my volcabulary.
many have found it difficult to accomplish good technique in marketing
online for 2 basic reason
1. no marketing budget
2.no work-ethic looking for instant return , not understanding the model
or development of it.
I do not believe you do your local clients a favor by preaching that
philosophy of "regional business" , when with free trade the world is a
global market, you would do better learning how to market the correct
model, it takes more than 8 hours a day, it takes a battle mentality.
Business sites must link themselves to entertainemnt sites to achieve
consistent traffic and thereby eventual brand recognition, just like
early tv.
Carnation Milk & Geroge Burns remember that model, it works on the net.
and i wish i could speak directly to them to save them
a lot of re-learning down the line.
--------------------Over 5,000,000 Browsers served-------------
Homepagers' Web Promotion And Development Services
info_at_homepagers.com
Check Your Daily Horoscopes
http://www.homepagers.com/daily/daily.html
Wayne Browning - President
Deborah Fenlon - Sales & Marketing Coordinator
TEL:1-514-761-2273 - Fax:1-514-765-8112
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