ONLINE-ADS>> Ad Bytes / March 17, 1997 / issue 10

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Mon, 17 Mar 1997 17:28:05 -0600 (CST)

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Ad Bytes / March 17, 1997 / issue 10
======================================

Ad Bytes is a weekly supplement to subscribers of The Online
Advertising Discussion list. It profiles news items relating to
online advertising, PR and promotion. Its purpose is to two-fold:

1.) to keep subscribers informed about current issues in the
field, and
2.) to help spark new topics of discussion.

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of this message.

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In this issue:
==============
MESSAGE FROM THE MODERATOR
Happy St. Patty's Day

IN THE NEWS
Mocking is easy on-line... - San Jose Mercury News
1996 TOTAL ONLINE AD REVENUE $301 MILLION... - GINA
Big guns back Net ad association - News.com
Web Measurers May Test Their Comparability - Inside Media
More on measuring online ad effectiveness - Web Informant


NEW PRODUCTS, SERVICES, & REPORTS
PositionAgent
NetGravity AdServer 3.0
Web Broadcasting '97

MESSAGE FROM THE MODERATOR
--------------------------

Just a quick note - Happy St. Patty's Day! I plan on having a Guinness tonight in honor of my Irish heritage. You really should too.

IN THE NEWS
-----------

Mocking is easy on-line -- much to targets' dismay
San Jose Mercury News
http://www.sjmercury.com/news/breaking/docs/042482.htm

This article provides yet more examples of a problem that will become more prevalent in the future (and a headache to us should it happen to one of our clients!) - bashing an organization's image online.

==============

1996 TOTAL ONLINE AD REVENUE $301 MILLION, ACCORDING TO JUPITER'S ADSPEND
GINA
http://www.gina.com/wire/tn/tn970152.htm

Online ad revenues are on the rise, according to the latest Jupiter study.

==============

Big guns back Net ad association
News.com
http://www.news.com/News/Item/0,4,8560,00.html

Major industry players are throwing their weight behind a new organization that is focusing strictly on the issues of local online advertising - Internet Local Advertising & Commerce Association.

==============

Web Measurers May Test Their Comparability
Inside Media
http://www.mediacentral.com:80/Magazines/InsideMedia/970312/news05b.htm/745629

The Advertising Research Foundation and the Coalition of Advertiser Supported Information and Entertainment are teaming to compare the numbers coming out of the major online audit firms. They hope to answer the question: "Just how far off is everybody?"

==============

More on measuring online ad effectiveness
Web Informant
http://www.strom.com/awards/62.html

Here is a story of one company's efforts to formally study how each of its banners performed in a campaign that stretched over multiple web sites.

NEW PRODUCTS, SERVICES, & REPORTS
---------------------------------

PositionAgent
http://www.positionagent.com
PostionAgent monitors search engine listings to help improve
website traffic.

NetGravity AdServer 3.0
http://www.netgravity.com
NetGravity announces AdServer 3.0; agency reports, demographic
targeting, inventory forecasting

Web Broadcasting '97
http://www.thunderlizard.com/webbroad97.html
push technology and Web/TV convergence - June 9-10, San Jose, CA.

That's it!

richard
moderator
online advertising discussion list

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