Re: ONLINE-ADS>> "Web architect of record?"

Kim M. Bayne/wolfBayne Communications (kimmik_at_wolfBayne.com)
Mon, 17 Mar 1997 15:56:01 -0700 (MST)

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At 01:49 PM 3/17/97 -0600, you wrote:
>I just got a press release saying that a large advertiser has retained a
>certain design firm as its "Web architect of record."

Ha ha ha! (wheeze)

This wreaks of an industry (Internet marketing) desperate for some
legitimacy...or an agency desperate for some visibility. If you have a big
account, isn't there a better way to brag about it?

What next? Internet service provider of record? HTML programmer of record?
CGI scripter of record?

>This terminology is
>new to me, and I wondered if anyone else on this list has encountered it,

No, but I'll be updating my business cards and Web site next week!
Personally, I like the term 'Geek sitting behind the computer of record.'
(rolls eyes)

>I'd also like to know what people think about this concept.

Thrrrrppppp! (sound of a very wet razzberry coming from my mouth)

With playfulness,

Kim

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Kim M. Bayne, president kimmik_at_wolfBayne.com
wolfBayne Communications www.wolfBayne.com
author, "The Internet Marketing Plan: a practical handbook for
creating, implementing and assessing your online presence," 1997
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• Archive Home Page
• Search
• Next message: Steven Heath: "Re: ONLINE-ADS>> News Groups"
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• Maybe in reply to: Elizabeth Gardner: "ONLINE-ADS>> "Web architect of record?""
• Next in thread: Jeffrey D. Erb: "Re: ONLINE-ADS>> "Web architect of record?""

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