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NONE: ONLINE-ADS>> Entertaining Prospects
ONLINE-ADS>> Entertaining Prospects
Arthur Mickelson, CAS (arthur_at_promoteit.com)
Fri, 14 Mar 1997 21:34:16 -0500
The following was a daily Guerilla Selling communique. While you may not
know my business, customers, prospects and market...I wonder if you think
the concept works?
> For several years I held a monthly luncheon at my office. I would
invite 3-4 customers, 2-3 prospects and 1-2 ringers (an attorney, a stock
broker, etc.) As we sat down to a catered luncheon I would tell the
attendees that we were gathered to get to know each other and each person
would be given five minutes to discuss their job, hobbies, backgrounds,
etc. Quite often the customers voluntarily made reference to the fine
service my company delivered. Many times a customer or prospect would
become so involved, when it came their turn to speak. For five minutes
they would go on and on for 7-8-12 minutes. <snip>
Arthur Mickelson, CAS
********************************************
Competitive pricing on the world's most popular pen company:
http://www.bicpens.com/best-price
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