 |
|
NONE: RE: ONLINE-ADS>> Need your help!
RE: ONLINE-ADS>> Need your help!
Marketing Services (bruce_at_cache.net)
Sat, 15 Mar 1997 07:31:09 -0700 (MST)
You might also try to identify lists or Web sites that are NOT
specifically travel related but more naturally target affluent individuals
such as investment services, luxury items, etc. Most more affluent people
do travel, almost by definition, so you'd be likely to find responders
among this group.
It's wise also to remember that many of these people *want* to pay.
Perhaps your campaign should focus less on FREE and more on the
exclusivity of the offer. "Be one of the first to experience this secret
vacation paradise" type thing. Might at least be worth a test.
Bruce Ackerman
On Fri, 14 Mar 1997, Foster, Stephen wrote:
> >>We have several major problems with this campaign.
> >>First, the resorts want to appeal to tourists at income levels to afford
> their rates.
>
> Your underlying problem is in your focusing on such broad-based
> resources as search engines to find (hopefully) your audience. Instead,
> try targeting areas that already serve your specific customers.
> Travelocity and MS Expedia are two of the more prominent online travel
> services. With sites like these, you're getting you message in front
> people already considering travel, and you're also pre-qualifying (to
> some extent) because you already know that theses prospects are affluent
> enough to own a computer/modem (yes, I know, unless their doing it from
> work). Plus, they're also displaying a certain level of sophistication
> simply by the fact that they're using online services for research.
> At the same time, you can coordinate your "traditional" marketing
> efforts to build an overall strategy that is much more effective than
> each individual component alone.
> - Advertise in upper-level travel-related publications.
> - Simultaneously publish a series of targeted press releases.
> - Purchase a quality list of travel agents and do a Direct Mail with
> incentives campaign.
> You can begin to see that through cross promotion, you're maximizing the
> exposure of your image and message, across both the physical and virtual
> worlds.
>
HOW TO JOIN THE ONLINE ADVERTISING DISCUSSION LIST
|
With an archive of more than 14,000 postings, since 1996 the
Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion
of online advertising and online media buying and selling strategies, results, studies, tools, and media
coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List. |
|
|
Online Advertising Industry Leaders:
Clicksor
List and Found
AdJungle
The Laredo Group
Add your company...
|
