ONLINE-ADS>> CPM on a whole web visits basis.

Humberto Matas (hmatas_at_ibm.net)
Tue, 18 Mar 1997 18:33:35 +0100

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Hi all,
I'm trying to stablish the rates for a financial web i'm representing.
This web gets 17.116 user sessions a month (and growing), my problem
comes when trying to stablish the CPM, if i calculate it on a whole web
visit basis it's aprox. 25$, but there¥s no way i can locate a banner
that gets all those impressions, because the 17.116 visits are spreaded
out in all the pages of the web. Thus the Home Page is requested only
8.220 times, so for the same price the CPM in the Home Page goes up to
52$.
This might be because there's a service that gives daily information on
inversion funds, and many people bookmark their funds page and don¥t
surf beyond that, once they have the information they wanted they just
leave, so the Home Page is missing a percentage of the users sessions.

My questions are øWhen you talk about CPM in this list, are you talking
on the whole web visits basis or on each page visits?øGiven that the
audience this web is providing is a high quality one, would a CPM of 52$
be too much?

Thanks all.

(I request of the readers a dose of imagination to understand my
english)

--
====================================================================
Humberto Matas (hmatas_at_ibm.net)
Asesor de ComunicaciÛn
Advertising & Public Relations Consultant


Conver Sistemas de ComunicaciÛn
P† del Rey 10, 1†
28008 Madrid. (Spain)
tlf. (91) 542 64 91
fax. (91) 547 84 82
http://www.conver.es
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