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NONE: Re: ONLINE-ADS>> CPM on a whole web visits basis.
Re: ONLINE-ADS>> CPM on a whole web visits basis.
Mark J. Welch, Esq. (markwelch_at_ca-probate.com)
Fri, 21 Mar 1997 05:21:50 -0800
At 06:33 PM 3/18/97 +0100, you wrote:
>My questions are ¯When you talk about CPM in this list, are you talking
>on the whole web visits basis or on each page visits?
CPM means "cost per thousand," and in the banner advertising world,
it means the cost per thousand banner displays (or in some cases, the
cost per visitor who sees a banner display, to avoid counting multiple
displays of the same ad to a single visitor). A CPM of $52 is not an
unreasonable rate for well-targetted ads -- indeed, a CPM of $100 or
above might be sustainable, if your site provides a good demographic
and produces RESULTS for your advertisers. However, the more
typical CPM is $20 and under, for general sites; the key is to find the
right advertiser for YOUR site and YOUR visitors.
-- Mark J. Welch (510) 847-2026 http://www.ca-probate.com/
-- Web Site Banner Ads (Networks, Brokers, Exchanges, Software, PSAs):
-- http://www.ca-probate.com/comm_net.htm
-- Web Counters: http://www.ca-probate.com/counter.htm
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