NONE: Re: ONLINE-ADS>> Advertising on local city services
Re: ONLINE-ADS>> Advertising on local city services
Kevin Leathers (Kevin.Leathers_at_obgyn.net)
Thu, 20 Mar 1997 04:49:14 -0600
I'm sorry for my delay in responding to this 3/13/97 post, but it is 4AM and
I am just now catching up on past discussions
>LawMatt_at_aol.com wrote:
>>
>> I have been reading this letter for the last few months and have seen no
>>real
>> discussion of the local/;regional services that are springing up such as
>> Yahoo, CityView, Sidewalk and Digital City.
>
>Wayne Browning or Deborah Fenlon wrote:
>
>absolutely disagree 1000%. The thinking you have is primitive and that
>particular sector(regional) is dealt with much more precisely by local tv,
>radio, print. Perhaps a BBS line is what you should look into. I consider
>your marketing philosophy to be restrictive and mis-guided.
I must say that I may have agreed with this a few months ago (maybe not so
harshly, but none-the-less agreed). I do work for a site with worldwide
appeal, and did not see how companies with a local appeal could ever justify
business on the Internet (since the Internet is accessable by the whole
world), BUT the net is not limited to one or the other. Case in point:
Internet brings is good for global branding. TRUE, if the audience is global.
The Internet can work on a local level. TRUE.
Just think of how many times you wanted to find "local" movies, pizza
delivery, dinning, bands, sport events, car dealers, shoe repair, blah,
blah, blah. We could find the resources, of course. They exist in other
manners already ie: coupons in the drawer (one of them), the yellow pages
(out dated), the Sunday Paper (thrown away), etc.. The Internet can do for
local businesses what it has done for global businesses: make it easier for
customers to find them/gain access to information, in one place and on their
own terms. Many people I know already use the Internet for this purpose.
What a great idea. Alot of work though. If you want to do it right, you have
to do it on a micro level in every area. However I'm sure there will be
plenty of local businesses that would advertise on a local web site and not
a world wide site.
The fact of the matter is: the Internet is big enough for everything. If
your company has an international focus, you could probably care less about
businesses with a local Internet focus. That is of course, until you are
looking for a tailor, resturant, or local hotel for your relatives.
Wayne or Deborah went on to write:
when with free trade the world is a
>global market, you would do better learning how to market the correct
>model, it takes more than 8 hours a day, it takes a battle mentality.
How is a local auto dealer, resturant, etc. going to benefit from global
marketing. They never will. They will advertise where locals hang out.
I'm not sure what the battle mentallity thing means though?? I think the
author has blinder toward his or her business and can not see the whole
picture.
--
Kevin Leathers (512) 451-2842 PHONE
Director: PR, Sales & Marketing (512) 377-5626 FAX
OBGYN.net <http://www.obgyn.net> mailto:kevin_at_obgyn.net
Austin, Texas USA 78756
