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NONE: Re: ONLINE ADS>> Controlled emailing
Re: ONLINE ADS>> Controlled emailing
Donna Dolezal Zelzer (djz_at_efn.org)
Sun, 23 Mar 1997 14:49:22 -0800
At 12:26 AM -0600 3/23/97, Cliff Kurtzman made this statement of rare insight:
> While finding the right list is important,
> exactly what you are selling, the price at which you are selling it,
> and how you phrase the offer are all factors that are just as critical
> The bottom line is that you are going to be making a $200 experiment.
> No guarantees.
And this is basically true no matter where you're advertising or sending
your direct mail to, on or off the Web. Even a list that has done well
before with a similar offer may not do the same the next time (maybe
everyone who is interested already bought, maybe you sent the mailing at a
bad time....). But prior experience with a list can serve as a guide to how
it will do again.
If it really seems like a particular list should be getting a better
response, try changing your offer and/or the way it's presented, then try
again.
Donna
---------------------
Donna Dolezal Zelzer <djz_at_efn.org>
The Online Birth Center (pregnancy, birth, midwifery, breastfeeding)
http://www.efn.org/~djz/birth/birthindex.html
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