ONLINE ADS>> What do advertisers want in a media buying service?

Dever5033_at_aol.com
Sun, 23 Mar 1997 19:19:47 -0500 (EST)

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I am researching the online ad buying industry and would like your
opinions and expertise. Is there a need for a smaller independant
media buying service and if there is what are the advertisers needs?
In other words if you could have input into what you want in the
perfect online media buying service, what would that be?

I am interested in your specific experience and/or needs:

1. Do you think there is a sustainable future in online ad buying or will it
all be done in house as expertise grows?

2. Which niche do you think needs to be filled?

3. How would you segment the market?

4. What is your number one priority and need in such a service?

5. What do you need that does not exist now?

6. What are the top ten items on your wish list?

7. What are you looking for in an online buying service?

8. What is a good online media buying service worth to you? How much would
you pay for it and how?

9. What do you think the competitors do and don't offer?

10. What do think would make a great service?

11. Should a media buying service also sell inventory and represent
advertisers sites?

I will share the feedback I receive. All help is very much appreciated.

Debbie Everson
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Global Interactive
dever5033_at_aol.com
415 567-1345
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