RE: ONLINE ADS>> Controlled emailing

Bob Stewart (rstewart_at_mars.superlink.net)
Sun, 23 Mar 1997 16:06:25 -0500

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At 03:22 AM 3/23/97, Jeff Maier wrote:
>Michael -
>
>You might try out Roz Resnick's lists (Postmaster Direct).
<snip>

Jeff,

Postmaster Direct's main source for their lists is Catalogmart. Catalogmart
is owned by savvy.com, a company with a very bad reputation. I have
received repeated spams that I have traced to their lists, and I have never
used catalogmart. Savvy.com does things like scan the Usenet and Web pages
to get email addresses. They make no bones about it, I have spoken with
them on the phone. I have also complained to UUNET, savvy.com's provider. I
am currently trying to get savvy.com disconnected and have spoken with many
people at UUNET, including the VP for Legal Affairs.

Even if this was a legitimate list, the .5% negative response rate is very
hard to believe. Was the return address yours?

I have several lists that I use to send notices of updates to my Web sites
(an excellent idea Cliff Kurtzman shared with me in the fall of 1994.)
Everyone on these lists visited the respective sites and specifically asked
to be on the list. Still, about 2% unsubscribe with each mailing.

Unsolicited email is not the same as unsolicited snail mail and if it
becomes an accepted marketing method, the Internet will be overwhelmed by it.

Spamming places a business in a group with those sending "MAKE MONEY
FAST$$$$$!!!!!" offers. I think it really creates a negative image. Has
anyone ever received an unsolicited email from a company they've heard of?

Another potential pitfall is that one of your recipients will resort to
"other means" to give you the message he doesn't want your email. It
doesn't take a computer guru to bring down a server. I have seen a T3 line
taken down with a simple Unix command.

I would strongly advise never sending email to an address that you yourself
hadn't acquired through legitimate means.

Bob Stewart

rstewart_at_mars.superlink.net

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