Re: ONLINE-ADS>> Newsletter subscription bonanza

David Beroff (david_at_note.com)
Wed, 19 Mar 1997 06:14:20 -0400

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Archive Home Page
• Search
• Next message: Doug Fox: "ONLINE-ADS>> News Groups - seminar promotion"
• Previous message: owner-online-ads_at_o-a.com: "ONLINE-ADS>> MODERATOR's NOTE"
• Maybe in reply to: Jim Sterne: "ONLINE-ADS>> Newsletter subscription bonanza"

Cliff Kurtzman <cliff_at_tenagra.com> writes:
> The downside to using a simple single field subscription form is that we no
> longer know who our subscribers are and how they heard about our site. The
> latter information we find particularly useful in tracking print and tv
> references to our company and clients.

I must disagree with you on this point, Cliff. While you are no longer
gathering this data on *every* subscriber, by your earlier statement,
it seems that you are still capturing demographics on a statistical
sample (3%) of them from your "Contact Us" page. While purists may
argue that the sample isn't purely random, those homepage-only visitors
would probably not have filled out the entire survey, anyway.

<plug>
We've been finding that some people use our FreeForm approach
in conjunction with the Pegasus mailing program for a totally free way
of converting website visitors to mailing list/newsletter subscribers.
All you have to do is write the newsletter! :-)
</plug>

-- David Beroff <david_at_note.com>
What's on your visitors' minds? FIND OUT! ...free feedback forms...
http://www.note.com/success/public/freeform/?d4b_sig

• Archive Home Page
• Search
• Next message: Doug Fox: "ONLINE-ADS>> News Groups - seminar promotion"
• Previous message: owner-online-ads_at_o-a.com: "ONLINE-ADS>> MODERATOR's NOTE"
• Maybe in reply to: Jim Sterne: "ONLINE-ADS>> Newsletter subscription bonanza"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.