NONE: ONLINE-ADS>> Controlled Emailng
ONLINE-ADS>> Controlled Emailng
Cathy DuPre (cathy_at_infoscavenger.com)
Tue, 25 Mar 1997 08:12:27 +0700
Hello,
Just a few more tidbits on controlled emailing, specifically
PostMaster Direct's activities and it's positioning as
a major player in the direct marketing industry (complete
with the same terminology and services).
If you haven't visited the PostMaster Direct site in a while,
I suggest you take another look. It's now under its own
domain -- http://www.postmasterdirect.com -- and you'll
find some interesting changes:
--You have to register to view what's available to rent,
including your name, company name, address, etc. Not required
just a few weeks ago.
--It's positioned as a list manager and computer service
bureau for email addresses, ie., they have "data cards"
with "selects" coming soon (including demographics--would be
interesting to know what those will be and the source of data).
They also will maintain previous names mailed so you don't
email to same names, etc.
--You don't have to use the full list; they now allow
mailing to smaller segments of each list. You can still
select based on the source of the list. Listowners are
shown to be CatalogMart, Did-It, Digital Direct Marketing
(Resnick's own newsletter), Newsletter Library, NewsLinx, and PostMaster
Direct.
--Name of service is PostMaster Direct Response.
I've seen in print direct marketing pubs that
PostMaster Direct is using Direct Media (the huge US list
manager/list brokerage company owned by Acxiom) to broker
its email lists. The significance of that is substantial--
Direct Media is a major player in the direct marketing industry
with a huge advertising and trade show budget.
Also, PostMaster Direct is acting as the computer service
bureau for Direct Media's clients who have email databases.
The messages from PostMaster Direct now start with "This is
not spam.." with a comment that the list is 100% opt-in (ie, you
have to sign up to be there vs "opt-out" which means you
have to request to be taken off list).
BTW, I also received two emails from the PostMaster list
several weeks ago that I definitely did not sign up for.
Best,
Cathy DuPre
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Cathy DuPre | cathy_at_infoscavenger.com | Evergreen, CO USA
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