ONLINE-ADS>> beta software promotion?

Jennifer Keiser (Jennifer_Keiser_at_inspiration.com)
25 Mar 1997 11:53:36 U

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beta software promotion?
Inspiration Software, Inc. is going to put the beta release of the next version
of Inspiration - Inspiration 5 Education Edition - on our site for one month.
It will be a full working version of the software, but it will expire on
May 9, the day of the commercial release.

Since we've never had a beta on our site before, we're not sure how to promote
it. We do know that we'll only promote it online.

I have a few ideas:

* Submit Inspiration for review on ZDNet's hotfiles.com and c|net's
download.com (both shareware sites with education sections)

*Submit a press release to betabeta.com and betabase.com (both send newsletters
notifying people when new betas are available online)

*Notify relevant mailing lists and newsgroups (I have a list of mailing lists
and newsgroups that have discussed Inspiration in the past - about 10)

*Notify the editors of education sites that mention or link to Inspiration
(and I mean content sites, like dyslexic.com, not sites that just list
software programs - there are 20-30 that I know of right now)

This seems awfully minimal, especially since ZDNet and c|net are unlikely to
review us (we're not really shareware) & since I don't think even half of the
subscribers at betabeta.com and betabase.com are educators.

If anyone has suggestions on how we might promote our beta software further,
I'd love to hear them!

--
Jennifer Keiser
Inspiration Software Web Administrator
http://www.inspiration.com
--
The visual thinking and learning tool.





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