NONE: Re: ONLINE-ADS>> Controlled Emailng
Re: ONLINE-ADS>> Controlled Emailng
Rosalind Resnick (rosalind_at_netcreations.com)
Wed, 26 Mar 1997 10:02:29 +0000
Thanks for the (mostly) kind words, Cathy! Please note my comments
and clarifications below:
> Just a few more tidbits on controlled emailing, specifically
> PostMaster Direct's activities and it's positioning as
> a major player in the direct marketing industry (complete
> with the same terminology and services).
> If you haven't visited the PostMaster Direct site in a while,
> I suggest you take another look. It's now under its own
> domain -- http://www.postmasterdirect.com -- and you'll
> find some interesting changes:
>
> --You have to register to view what's available to rent,
> including your name, company name, address, etc. Not required
> just a few weeks ago.
Actually, we're planning to change that to let people browse *before*
they register.
> --It's positioned as a list manager and computer service
> bureau for email addresses, ie., they have "data cards"
> with "selects" coming soon (including demographics--would be
> interesting to know what those will be and the source of data).
> They also will maintain previous names mailed so you don't
> email to same names, etc.
> --You don't have to use the full list; they now allow
> mailing to smaller segments of each list. You can still
> select based on the source of the list. Listowners are
> shown to be CatalogMart, Did-It, Digital Direct Marketing
> (Resnick's own newsletter), Newsletter Library, NewsLinx, and PostMaster
> Direct.
>
> --Name of service is PostMaster Direct Response.
>
> I've seen in print direct marketing pubs that
> PostMaster Direct is using Direct Media (the huge US list
> manager/list brokerage company owned by Acxiom) to broker
> its email lists. The significance of that is substantial--
> Direct Media is a major player in the direct marketing industry
> with a huge advertising and trade show budget.
To set the record straight, our deal with DMI covers only our Web
Design and Promotion List of 33,000 Web developers and Internet
professionals; DMI has a six-month contract that extends until May
1997 to broker that list to several dozen of its high-tech clients
on an exclusive basis. Our company, NetCreations, is continuing to
broker our Web Design List and all of our other lists to the
thousands of business owners who visit our site every day. We are
also working with other brokers, ad agencies, and Web developers who
want to offer our lists to their clients.
> Also, PostMaster
Direct is acting as the computer service > bureau for Direct Media's
clients who have email databases. > The messages from PostMaster
Direct now start with "This is > not spam.." with a comment that the
list is 100% opt-in (ie, you > have to sign up to be there vs
"opt-out" which means you > have to request to be taken off list).
>
> BTW, I also received two emails from the PostMaster list
> several weeks ago that I definitely did not sign up for.
I'm sorry to hear that, Cathy! The way our system works, list members
sign up to receive email about specific categories, such as books,
computing or scuba. Marketers then rent these lists to send out
commercial messages related to those topics. We screen these messages
ahead of time to make sure that they are appropriate to the list
being rented; however, if a list member (such as Cathy) does not like
a particular message or does not wish to remain on that list, he or
she can unsubscribe from that list or from all of our lists. While we
can't predict how each list member will react to a particular offer,
we believe that giving members the opportunity to opt in to a list
about a very targeted topic is the best way to create a win-win
situation for Internet consumers and marketers alike.
Rosalind
Rosalind Resnick
President
NetCreations, Inc.
http://www.netcreations.com/
718-237-1624
Reinventing Direct Marketing on the Web
