Re: ONLINE-ADS>> How to Succeed in Online Marketing

Mark (mark_at_intersphere.com)
Thu, 27 Mar 1997 08:43:44 -0500

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Jason Stone <jstone_at_sportingnews.com> wrote:

> The shortcoming being - it's yet another conference that caters
>to the Internet newbie.

Too true. We recently attended both the Philadelphia Chamber of Commerce
Internet Marketing Seminar and the Philadelphia Ad Club Internet
Advertising Seminar (we offered to present at the PAC but were denied), and
both seminars were touted as "INTERNET Marketing" seminars but focused only
on the WWW. Secondly, the main focus in both seminars was on "creating an
engaging banner ad." When the presenters began to focus on whether to
include "click-here" in your banner or not, I almost fell out of my seat.

During the Q & A, I began to throw out topics like accessing UseNet,
utilizing bulk e-mail extractor & senders and other new Inet innovations
and an uncomfortable silence blanketed the room.

It's truly distressing to realize that mainstream organizations are still
way behind with regards to marketing on the Internet. We trying to do our
part in dragging (kicking & screaming) these groups into the next
millennium but we as a company are aggressively seeking seminars and
conferences that cater to more advanced I-net marketers.

Anyone aware of any in the north-east USA?

Flabbergasted in Philly,

Mark
This is Mark Farish, Advertising Director, saying "Excelsior!"
Intersphere Communications Ltd.
http://www.intersphere.com/
mark_at_intersphere.com
p: 215.540.8175 f: 215.540.8176

"Suit the action to the word, the word to the action."
-- Shakespeare's Hamlet

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