ONLINE-ADS>> International Internet Marketing

Ildiko Szilank (is122_at_columbia.edu)
Fri, 28 Mar 1997 22:36:55 -0500 (EST)

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I am wondering why are there no discussions about the International
aspects of Internet Marketing and Advertising. Is it because nobody
experimented yet with Internet Marketing abroad? Or maybe there is no real
competitive edge in the field globally? I understand the cost benefits the
business provides when it comes to globalization. But does anyone have a
more extensive idea on what Internet Marketing means for international
businesses and how different is the know-how of setting up the
business globally from domestic operations?

Ildiko

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