ONLINE-ADS>> Multiple Path Tracking?

rattner (rattner_at_quicklink.com)
Fri, 28 Mar 1997 10:54:58 -0500

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Greetings,

Forgive me if this one has been covered already.

We have a section of a site that is going up and we need to track the
enrollment form submissions that come from five possible paths;
Television, Direct Mail, Radio, Take-One brochures, and from within the
site.

Each of these paths will have a unique URL presented to the consumer.

My question is this: Is there any way to do this *without* actually
mirroring the site five times? The specific information that we are
looking to capture is (1) How many people came from each path and (2)
How many of those people from each particular path actually submitted
the enrollment form.

I realize that this is a technical question but, hey, it's a marketing
issue, no?

Thanks,
Bill Rattner
Director of Content Development
DDB Needham Worldwide, NY
212-415-2340
bill.rattner_at_ny.ddbn.com

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