NONE: RE: ONLINE-ADS>> Interstitial webcasted advertising...
RE: ONLINE-ADS>> Interstitial webcasted advertising...
JohnBeaman (JRB_at_w3f.com)
Wed, 30 Apr 1997 07:02:09 -0700
Pat McCarthy <online_at_weblinkexpress.com> wrote:
> I believe that these push ads, or "exploding ads" as Jeff Einstein of CMP
> spoke about at WebAd 97 will be much more succesful then banners, because
> they are pervasive and invading. From an advertising point of view I think
> they're much better then regular banners, but from a user point of view,
> they tend to make me angry. It'd be nice if there were some kind of in
> between, but I'd probably hate that too. :-)
I believe that Pat has a valid point. The irritation to the viewer can
have detramental results to the advertiser. There are many animated banner
ads that are "cute" but also quite annoying. It is a way of grabbing more
real-estate than your alloted 460x60 or what-ever size. Envading is also the
feeling I get when my little LOAD light doesn't go out when the page is
finished loading. I wait for this and find that to stop the irritation,
I have to "beat-up" on my "stop" button. This distracts me from my train
of thought, and why I wanted to view the page to begin with. This makes
me upset at BOTH the Site as well as the advertiser. Do we need to create
more "bad-vibes" by adding "push" and "pull" too? I really think not!
"Cute" is for "surfers" not businesses.
(As Always, IMHO)
-- John
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