ONLINE-ADS>> Why should low traffic sites cost less than high

Matt Carkci (matt_at_netprofit-mag.com)
Fri, 2 May 1997 09:43:10 +0000

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traffic sites?
Sender: owner-online-ads_at_o-a.com
Precedence: bulk

On the SI Software site (http://www.sisoftware.com/whatcost.htm) it
states:

"Most of the small targeted content sites we have examined sport
'high-traffic' rates of $30-80 CPM."

I don't understand what this means. Why would traffic determine the
CPM? Shouldn't it be determined by how narrow the target audience is?
If the CTR for a low traffic site is too small for an advertiser to
bother with, fine, but if that site is one of only a few places to
target that niche, then I think that they should expect to pay a
higher rate.

Matt Carkci (matt_at_netprofit-mag.com)
Publisher - NetProfit Magazine
*** The Trade Magazine for Internet Merchants ***
http://www.netprofit-mag.com/

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