NONE: ONLINE-ADS>> Mode-specific responses to ads
ONLINE-ADS>> Mode-specific responses to ads
nia_at_sitesys.com
Wed, 30 Apr 1997 19:43:39 -0700 (MST)
Peter Bull has made some interesting points. [Excerpted below.] My
observations are:
1-- I think that certain kinds of "commercial" intrusion can be crafted to
actually be fitted into the content - still in a fairly obvious way,
however. The way e-mail newsletters often impose sponsorship information
between articles. And, there's nothing stopping us from using
micro-banner/button/icon type insertions either as section dividers. They'd
be small enough to load quickly, too. The size of the MSN or Netscape
"Download Now" icons that we see on all pages.
2-- Also, the messages can also be more context-like, too, as Peter alluded.
Much in the same way we now see "Taco Bell" and "Coke" in movies and tv
productions. In the background.
3-- If you really want to get closer to subliminal (but still not be
subliminal) would be sponsorship "watermark" pages -- the sponsor's logo or
phrase embedded AS THE background.
4-- I also do like Peter's suggestion of interstitial pages when moving to
the next section -- however, this can also be used (sparingly and at higher
premium) when scrolling down, or when the cursor goes over a "magic spot" on
the page, etc.
Well, Necessity will answer these burning questions for us, won't she?
Take care,
--Virginia Ikeda
On-line Editor: Guangdong Economic & Business Newsletter
http://www.chinanews-aapg.com
editor_at_chinanews-aapg.com
Corporate:
http://www.sitesys.com
nia_at_sitesys.com
PH: 1-602-649-6299
PETER WROTE:
>I came across, secondhand, what I think was an anecdotal observation from
>Jared Spool (jspool_at_uie.com) of User Interface Engineering (interesting
>firm - check them out www.uie.com), <SNIP>
>
>Jared's group had observed users even blocking the visually insistent
>banner ads from their eyes by putting their hand over part of the screen,
>to better concentrate on reading some text. Wow! <SNIP>
>
>I think there is definitely a greater need to adjust dynamically the form
>and presentation of ad messages than with any other medium. For instance,
><SNIP>
>presented interstitially so that it appeared less
>obtrusively during the natural "attention-breaks" between different
>technical page loads, then it may achieve the desired result.
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