ONLINE-ADS>> Ad Bytes / May 5, 1997 / issue 15

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Mon, 5 May 1997 11:14:44 -0500 (CDT)

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Ad Bytes / May 5, 1997 / issue 15
====================================

Ad Bytes is a weekly supplement to subscribers of The
Online Advertising Discussion list. It profiles news items
relating to online advertising, PR and promotion. Its purpose
is to two-fold:

1.) to keep subscribers informed about current issues in
the field, and
2.) to help spark new topics of discussion.

Unsubscribe instructions for the discussion list are at the
bottom of this message.

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This week's Online Advertising Discussion List sponsor:

Tuesday on ClickZ: The Daily Stop for Web Advertisers:
* How to get a Media Planner to take you seriously *
http://www.clickz.com

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In this issue:
==============

IN THE NEWS
Big 3 want to expand Internet ads -- the detroit news
Reload, Redraw, Repeat -- packet
Geographic Targeting Possible in... -- web week
AOL Web Properties To Be Represented... -- interactive week

COOL PROMO
IBM Shockwave Ad

NEW PRODUCTS, SERVICES, & REPORTS
Seekers WebLink Express

IN THE NEWS
-----------

Big 3 want to expand Internet ads
the detroit news
http://detnews.com/cyberia/sites/970430/big3/big3.htm

Online advertising may get a huge infusion of new dollars
from the big three automakers in the near future. According
to this article, Ford, General Motors and Chrysler are
bullish on the 'Net, but want to see some hard, positive
data before they let loose of the serious money.

==============

Reload, Redraw, Repeat
packet
http://www.packet.com/packet/boutin/97/17/index2a.html

Here is an interesting, though probably unlikely, suggestion
from Packet's Paul Boutin. Why don't Netscape and Microsoft
agree on a standard to have a browser report back how many
times a cached banner was shown?

==============

Geographic Targeting Possible in New Ad Tool
web week
http://www.webweek.com/current/markcomm/graphic.html

Focalink's MarketMatch database will now be able to give
you sites on which to advertise based on geography.

==============

AOL Web Properties To Be Represented By Unit Of Katz
interactive week
http://www.zdnet.com/intweek/daily/970502h.html

It looks like AOL is done with repping its own ads. Katz
Millennium Marketing is now their exclusive representative
for ad sales.

COOL PROMO
----------

IBM Shockwave Ad
as reviewed by the e-zine "Microscope"

http://www.pscentral.com/42897/review1.html

This is cool with a capital C. When you are first presented
with this banner, you have a bunch of puzzle pieces on the
right that you have to "put together." Once you do, a new
message appears and the banner becomes clickable. There is an
excellent visual cue to get you going (look for the 'jittery
puzzle piece').

Better than well-done is how I would rate this. These sorts
of ads - ones that support complex interaction at the
banner - are the future; no doubt.

NEW PRODUCTS, SERVICES, & REPORTS
---------------------------------

Seekers WebLink Express
http://www.weblinkexpress.com/
WebLink Express offers unique mass web site marketing to America.

That's it!

richard
moderator
online advertising discussion list

------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

Tuesday on ClickZ: The Daily Stop for Web Advertisers:
* How to get a Media Planner to take you seriously *
http://www.clickz.com

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