ONLINE-ADS>> Too much content?

Jason Baer (Jason_Baer_at_azfamily.com)
Mon, 5 May 1997 13:16:07 -0700

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Greetings.

I imagine that everyone associated with this young industry has
concerns about the standard banner model, and it's ability or
inability to make the cash register ring for advertisers.

Like many sites, azfamily.com is working on wrapping relevant content
around advertising messages. We hope that these microsites will
generate solid results by keeping the marketing process immediate and
tidy (and on our server).

A question keeps popping up, however? How much content is too much
content as it relates to ad-supported messages? Does anyone know of
some on-line information studying ideal length of pages (word count),
or reliable estimates of average sessions (page count or time) for
users?

Thanks much.

Jason Baer
Manager, Interactive Services
azfamily.com "Arizona, You Belong Here"
jason_baer_at_azfamily.com

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