NONE: Re: ONLINE-ADS>> Audio Advertising
Re: ONLINE-ADS>> Audio Advertising
Pat McCarthy (online_at_weblinkexpress.com)
Thu, 1 May 1997 17:00:25 -0700 (PDT)
>Do any members have experience in or an opinion about audio-based
>advertising on the Web. As more multimedia sites carry audio this could be
>a better way to communicate a message to a user, especially in the case of
>streaming audio where someone could be listening to music, for example,
>while working on other things like word processing.
I think audio-based advertising may grow or have a spot in the web
advertising future, but I still think it has a long way to go to get there.
Until audio is a standard web feature it will have too many obstacles to
clear. I don't think the average consumer has the plug-in, latest broswer,
or the memory for their browser to play audio for them. My Netscape still
crashes everytime it automatically tries to play an .au or .wav file. Also
as Robert Raisch (sp?) of the Internet Company spoke about at WebAd 97,
bandwidth will have to improve for things like this to be common.
Streaming audio takes bandwidth, plus it still doesn't sound good enough
for me to turn off my CD player and listen to the web through my monitor
speakers.
Pat McCarthy
Online Director - WebLink Express
online_at_weblinkexpress.com
http://www.weblinkexpress.com/
Promote your web site to millions in one fell swoop - As stated in
Advertising Age Magazine
(541) 343-0322
----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:
Tuesday on ClickZ: The Daily Stop for Web Advertisers:
* How to get a Media Planner to take you seriously *
http://www.clickz.com
-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com
