ONLINE-ADS>> Online Advertising Tutorial

Adrienne Dushman (adrienne_dushman_at_mail.gmosf.com)
Tue, 06 May 1997 08:28:35 -0700

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Hi,

I'm currently in the process of recommending to a client, who
currently has no online presence, to begin an online
advertising campaign. They are in the process of developing a
website, however, they are not taking advantage of other
online advertising opportunities available. My first step is
to educate this client about the Internet, the Web and,
finally, online advertising. While I have general information
about the Internet and the Web, I'm still looking for some
sort of online advertising tutorial. Does anyone know of a
book or website that would provide this type of information?

Adrienne Dushman
Goldberg Moser O'Neill Advertising

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