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NONE: Re: ONLINE-ADS>> Censorship of Advertising on the Internet

Re: ONLINE-ADS>> Censorship of Advertising on the Internet

Cheryl (healthy_at_Email4u.com)
Wed, 07 May 1997 14:53:51 -0700

> Censorship of Advertising on the Internet:
> In my opinion, this fear
> created by outside media has also created a paranoia amongst the
> internet community.
>
> I recently submitted a banner ad for my site to a banner exchange
> organization which was rejected because they feared that other members
> and viewers might not like it.

I had this experience recently, too and had the same concern. My ad
said "If you think your Dr. is a drug pusher, click here" and this
is because of the overwhelming requests we get at our site for
alternatives to drugs which Dr.'s constantly prescribe. We felt it
would target our audience appropriately, but the banner agency nixed
it. We changed the banner for the agency, but use the banner as an
exchange with other linked sites. Hands down we get more clickthroughs
from linked sites than the agency. Why do we need agencies if they're
going to dictate what our banner says?

Cheryl Gonzalez, Registered Dietitian
Board Certified Clinical Nutritionist

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