NONE: Re: ONLINE-ADS>> Online Advertising Tutorial
Re: ONLINE-ADS>> Online Advertising Tutorial
Kim M. Bayne/wolfBayne Communications (kimmik_at_wolfBayne.com)
Wed, 7 May 1997 13:34:05 -0600 (MDT)
At 08:28 AM 5/6/97 -0700, Adrienne Dushman <adrienne_dushman_at_mail.gmosf.com>
wrote:
>[snip]
>I'm still looking for some
>sort of online advertising tutorial. Does anyone know of a
>book or website that would provide this type of information?
This should fulfill your tutorial requirements. My book, "The Internet
Marketing Plan" contains an overview of the various options in Internet
advertising, along with tips for developing this portion of your Internet
marketing program.
Here's an outline:
Chapter Seven: Designing Advertising and Direct Mail Campaigns
- -------------------------------------------------------------
Media planning with Internet resources
Traditional advertising and the Internet
...A comparison chart of traditional print advertising to the Internet
Definitions
...Ad banners
...Hyperlinked banner
...Clickthrough ratios
...Clickstreams
Budget considersations - free vs. fee based advertising options
The Reality of Internet Advertising
...Acceptable online advertising
...Advertising management firms
Creating your own ads
...Copywriting style issues
...Banner design services
Placing advertising on the Web
Selling advertising on the Web (includes customizable worksheets)
...Attracting and retaining advertisers
......Key points for comparing your site to others
...Why should you place advertising on the Web?
Advertising specialities
Direct Mail and how to make online enemies
...The impact of unsolicited email
...Deciding to use bulk email lists
...Some closing advice
Resources
...Advertising placement and sales
...Direct Mail
Hope this helps!
Kim
wwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwww
Kim M. Bayne, president kimmik_at_wolfBayne.com
wolfBayne Communications http://www.wolfBayne.com
author, "The Internet Marketing Plan:
a practical handbook for creating, implementing
and assessing your online presence," 1997
wwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwww
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