Re: ONLINE-ADS>> Audio advertising

Felipe (felipe_at_netcast.com)
Thu, 8 May 1997 18:55:19 -0400

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Kim M. Bayne/wolfBayne Communications" <kimmik_at_wolfBayne.com> wrote:

>I'm not too keen on the audio hyperlink to an ad banner approach, because
>I'm not convinced of its effectiveness in garnering an audience.

Actually I was referring more to streaming audio services where a user
could be listening to music channel, for example, and receive an audio
sport between songs.

>The problem with using audio in any capacity is that not everyone has an
>audio enabled computer system. Even at Fortune 500 companies, whose presence
>is well-known online, you find individual employees with computers that are
>more equipped for storage and networking than for multimedia.

Yes, you're right, except you're just focusing on one particular market.
What about college students, for example? Heavy internet users, early
adopters of technology and 5 million strong. What about Small Office/Home
Office users who are increasingly purchasing multimedia machines? I think
both of these markets will keep on growing.

By the way, I just bought your book :>) and I am enjoying it. Very useful
and insightful.

Felipe Burgaz
VP Marketing
Netcast Communications

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