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NONE: ONLINE-ADS>> Ad Bytes / May 12, 1997 / issue 16

ONLINE-ADS>> Ad Bytes / May 12, 1997 / issue 16

rhoy_at_o-a.com
Mon, 12 May 1997 09:14:50 -0500 (CDT)

Ad Bytes / May 12, 1997 / issue 16
====================================

Ad Bytes is a weekly supplement to subscribers of The
Online Advertising Discussion list. It profiles news items
relating to online advertising, PR and promotion. Its purpose
is to two-fold:

1.) to keep subscribers informed about current issues in
the field, and
2.) to help spark new topics of discussion.

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bottom of this message.

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This week's Online Advertising Discussion List sponsor:

The Daily Stop for Web Advertisers
http://www.clickz.com

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In this issue:
==============

IN THE NEWS
How to make most of e-mail releases - NetMarketing
Ticketmaster Sues Microsoft For... - Web Week
In Graphics-Friendly World of... - Web Week
Sony Draws $1 Million Plus in Ads... - Media Daily

THE BOOK SHELF
Increasing Hits and Selling More on Your Web Site
by Greg Helmstetter

NEW PRODUCTS, SERVICES, & REPORTS
The UK Internet Advertising Report

IN THE NEWS
-----------

How to make most of e-mail releases
NetMarketing
http://www.netb2b.com/cgi-bin/cgi_article/monthly/97/05/01/article.8

One of the certifiable geniuses of online publicity gives
advice on how to "avoid automatic delete" when you send
your press releases by e-mail.

==============

Ticketmaster Sues Microsoft For Linking Without Permission
Web Week
http://www.webweek.com/current/news/ticket.html

Here is a devastating precedent for the online promotion
industry if Ticketmaster should prevail. It appears they
don't like the idea of Microsoft's Seattle Sidewalk
linking to pages about specific events within the
Ticketmaster site. This is upsetting to Ticketmaster
because it prevents people from coming into the site
through the main page. I'd like to nominate Tickmaster
right here and now for Internet journalist Dana Blankenhorn's
"Clueless" award ( http://www.ppn.org/clue/ ) - an
honor bestowed upon those who just don't seem to get
this Internet thing. A web site has multiple front doors.
Any web site architecture and promotional strategy
needs to incorporate this elementary fact about the online
medium. Wake up Ticketmaster!

==============

In Graphics-Friendly World of the Net, Poor Writing Is All Too Common
Web Week
http://www.webweek.com/current/undercon/graphics.html

Amen, brother. Despite what many might say, the principal
vehicle for delivering the message in this medium isn't
java-enhanced, streamed audio and video, shockwave-enabled, insert-your-own-catchy-description-here technology. It's
plain, old text. No matter how technologically savvy we
get, it seems good writing never becomes an antiquated
skill.

==============

Sony Draws $1 Million Plus in Ads for Station.com
Media Daily
http://www.mediacentral.com/Magazines/MediaDaily/Archive/1997050709.html/634827

Take that Wall Street Journal! Not every online venture
is a failure. Sony booked $1 million in ad revues in
March for their site, "The Station." And they did it by
thinking 'outside the box' (or, more accurately, the banner).

THE BOOK SHELF
--------------

Increasing Hits and Selling More on Your Web Site
by Greg Helmstetter
publisher: John Wiley & Sons, ISBN: 0471169447. 1996.

web site: http://www.monsoon.org/book/

This book is broken-up into three main sections: Developing
Your Web Strategy, Site Promotion: Generating Hits, and
Designing your Site to Make Money. If you are a novice,
the first two sections will be of interest to you. If you
have been doing this Internet stuff for awhile, it isn't
too engaging because it is stuff you already should know
well. But if you are experienced, book is probably worth
reading for the last section - Designing your Site to
Make Money. There is a great deal of useful commentary
about site architecture and audience. Helmstetter is really
talking about what David Siegal (author of "Creating Killer
Web Sites") calls "fourth generation design" - building
multiple entry points and pathways into your web site to
attract different audiences.

RECOMMENDATION: If your have been in the Internet game for
awhile, go to the bookstore one Saturday afternoon and
start reading from page 273. If you are new to this stuff,
it is probably worth adding to your bookshelf.

NEW PRODUCTS, SERVICES, & REPORTS
---------------------------------

The UK Internet Advertising Report
http://www.bizbiz.com/iar/
Exclusive Survey/analysis of UK Web advertising market

That's it!

richard
moderator
online advertising discussion list

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This week's Online Advertising Discussion List sponsor:

The Daily Stop for Web Advertisers
http://www.clickz.com

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