Re: ONLINE-ADS>> Pop Up Ads - Another Ad Model?

Pat McCarthy (online_at_weblinkexpress.com)
Mon, 12 May 1997 23:21:49 -0700 (PDT)

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>Right now on the Netscape home page, there is a javascript generated box
>that pops up with an offer to purchase a Netscape-related book. I'd like to
>know what the subscribers to this list think of the future potential of
>this? Will readers find it intrusive or is it of the same caliber as a tv
>ad?

Personally, I think these ads will produce higher click-throughs then
banners, but they are very intrusive. Every ad like this I've encountered
has made me angry because I have to click the stupid window shut. I just
can't hide it, because I know it's still there.

I will say I've read everyone that's popped up because it's different then
what I'm used too. But I still didn't click a single one and was angry.
However, the average user may not be bothered by it like I am, so I think
these ads will soon become much more popular as they are tested and the
code for programming them becomes commonly known.

Pat McCarthy
ice_at_iceweb.com
http://www.weblinkexpress.com/ - Promote your web site to millions in one
fell swoop - As stated in Advertising Age Magazine

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• Next in thread: Chris Bertchie: "Re: ONLINE-ADS>> Pop Up Ads - Another Ad Model?"

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