Re: ONLINE-ADS>> Ticketmaster Sues Microsoft comments in Ad Bytes

Steven Heath (Steven_Heath_at_grey.net)
Mon, 12 May 1997 08:58:33 -0700

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>Ticketmaster Sues Microsoft For Linking Without
>Permission Web Week
>http://www.webweek.com/current/news/ticket.html

Roy,

I dont think you have the whole story. My understanding of this MS vs TM
issue is that MS has a bridging page on their site.

You are on the Sidewalk site, you see a link that says "to order tickets
via ticketmaster for all these _wonderful_ events in Seattle click here"

Now, if I saw that I would think I am going to TM site.. err wrong please
play again.

You actually go to a MS page that has further info on the events and then
a link to the TM site. Also on a side note that page has, guess what,
banner ads on it. Thus they seem to be using the TicketMaster name to drive
impressions to their ad.

It seems that TickerMaster wants MS to stop gaining ad dollars of its name
for free. It wants a cease and desist or a share of the money.

This is cut as clear cut or "clueless" as you would think.

I think it is MS that should wake up and stop "stealing" other peoples
brand names.

Comments?

Steven Heath
General Manager - West
GreyInteractive Canada

Phone: (604) 687-1001 Email: Steven_Heath_at_grey.net
Web: http://www.grey.net

Canada's only complete Interactive Marketing Agency

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