ONLINE-ADS>> How successful is it?

MARCUS FISCHER (MKF_at_LUDLOW-ADV.COM)
Mon, 12 May 1997 14:01:43 -0500

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Archive Home Page
• Search
• Next message: Craig Swerdloff: "Re: ONLINE-ADS>> Ticketmaster Sues Microsoft comments in Ad Bytes"
• Previous message: Steven Heath: "Re: ONLINE-ADS>> Ticketmaster Sues Microsoft comments in Ad Bytes"
• Next in thread: Laura Cook: "Re: ONLINE-ADS>> How successful is it?"

I was recently asked to what extent online adverting is effective. More
specifically, what kind of dollar amounts are specific to online shopping?
While I was only able to speak in general terms, I wanted to ask if anyone
has specific dollar figures of online sales.

If possible, I'd also like to find out sales figures specific to the online
music
sales industry. If anybody could help me or point me in the right direction,
I'd appreciate it.
Thanks,
-marcus-

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

Tuesday, May 13th on ClickZ
9 Sure Fire Ways to Screw up a Banner Campaign
http://www.clickz.com

-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Archive Home Page
• Search
• Next message: Craig Swerdloff: "Re: ONLINE-ADS>> Ticketmaster Sues Microsoft comments in Ad Bytes"
• Previous message: Steven Heath: "Re: ONLINE-ADS>> Ticketmaster Sues Microsoft comments in Ad Bytes"
• Next in thread: Laura Cook: "Re: ONLINE-ADS>> How successful is it?"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.