Re: ONLINE-ADS>> How successful is it?

Laura Cook (lcook_at_onwardtech.com)
Wed, 14 May 1997 08:50:30 -0400

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MARCUS FISCHER <MKF_at_LUDLOW-ADV.COM> wrote:

>I was recently asked to what extent online adverting is effective. More
>specifically, what kind of dollar amounts are specific to online shopping?
>While I was only able to speak in general terms, I wanted to ask if anyone
>has specific dollar figures of online sales.
>
>If possible, I'd also like to find out sales figures specific to the online
>music sales industry.

You will find some statistics on e commerce market size and forecasts on
CyberAtlas's site at http://www.cyberatlas.com/emoney.html.

Forrester Research projects Net sales will reach $518 million this year, wth
2.7 million people shopping.

There's not a breakdown to the level of music industry sales, however,
entertainment revenues are projected at $85 million.

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Laura Cook Phone: 508-651-0070 x-281
Onward Technologies, Inc. Fax: 508-651-0080
313 Speen Street, Suite 202 lcook_at_onwardtech.com
Natick, MA 01760-1538 http://www.onwardtech.com

ONWARD TECHNOLOGIES, INC.
"Online Solutions. Bottom Line Results."
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