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NONE: Re: ONLINE-ADS>> Ticketmaster Sues Microsoft comments in Ad Bytes

Re: ONLINE-ADS>> Ticketmaster Sues Microsoft comments in Ad Bytes

Brian Malone (brianm_at_wimc.com)
Wed, 14 May 1997 09:07:15 -0700

This Microsoft/Tickmaster discussion may be focusing too much on
advertising and not enough on good old fashion PR. Ticketmaster is one
of Paul Allen's larger investments. It desperately needs online
awareness to establish the strangle-hold it already captured outside the
cyberworld. Microsoft's Sidewalk site also needs to capture the
public's eye to overcome fierce competition from Citysearch and others.
I'm not sure what the friendship status between Gates and Allen is right
now, but we should be skeptical of some much exposure for an
unauthorized link. Not to mention, Gates and Allen were together at a
Trailblazer/Laker playoff game last week. There is no such thing as bad
publicity. Remember, these two guys built Microsoft.

Brian Malone
Thumbs Up Communications
(310) 854-8333

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