Re: ONLINE-ADS>> Pop Up Ads - Another Ad Model?

Chris Bertchie (chrisb_at_townhall.com)
Wed, 14 May 1997 07:13:11 -0400

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When I watch my favorite television program or a news broadcast, an
ad does not suddenly pop into the middle of the screen, obstructing
my chosen view... and radio broadcasts are not interrupted with an
overiding sound byte ad. Advertising on/in traditional media waits
its turn.

The pop-up boxes not only intrude on a users self-selected view, they
do so at a time when the user is involved with another task. They
have the bad manners to ignore the self-select nature of the medium -
and I can just see the "carnival midway" effect of popup ads and self-
detonating audio ads! Appropriate for some sites - death to others,
whose users would protest by never visiting again.

Chris Bertchie, Advertising Director
Town Hall, Inc.
214 Massachusetts Avenue N.E., Washington, DC 20002
(202)608-6019 Fax: (202)544-7330
Email: chrisb_at_townhall.com
"The democratic process gets wired at www.townhall.com!"

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• Next message: Kevin Ready: "Re: ONLINE-ADS>> Pop Up Ads - Another Ad Model?"
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• Maybe in reply to: Oliver Willis: "ONLINE-ADS>> Pop Up Ads - Another Ad Model?"
• Next in thread: Kevin Ready: "Re: ONLINE-ADS>> Pop Up Ads - Another Ad Model?"

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