Re: ONLINE-ADS>> Pop Up Ads - Another Ad Model?

Kevin Ready (kevin_at_blueplatypus.com)
Wed, 14 May 1997 08:25:11 +0000

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Archive Home Page
• Search
• Next message: Margie Butler: "Re: ONLINE-ADS>> Contests"
• Previous message: Chris Bertchie: "Re: ONLINE-ADS>> Pop Up Ads - Another Ad Model?"
• Maybe in reply to: Oliver Willis: "ONLINE-ADS>> Pop Up Ads - Another Ad Model?"
• Next in thread: Oliver Willis: "Re: ONLINE-ADS>> Pop Up Ads - Another Ad Model?"

Introduction:

Kevin Ready
CEO Blue Platypus
http://www.blueplatypus.com

I have been extremely impressed with the quality of content on this list
and hope to contribute accordingly.

It is interesting how the Netscape ad works. It tests something about
your browser, its age, and whether or not it is a licensed copy, and if
it thinks it needs to, it provides a Pop-Up Interstitial. Although the
interstitial has already been introduced with some support, and some
objection, it does not always take place as a Pop-Up. On some websites,
it can take place as a Director movie or Java applet that loads into
memory while the main attraction loads in the background. Where I feel
that the Netscape ad fell short is that it required the user to dismiss
the window, rather than close automatically once the principal URL
destination has been loaded into memory.

Kevin Ready
CEO Blue Platypus
www.blueplatypus.com
Where Fun meets Web

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

Thursday, May 15th on ClickZ
4 Keys for Effective Ad Buys
http://www.clickz.com

-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Archive Home Page
• Search
• Next message: Margie Butler: "Re: ONLINE-ADS>> Contests"
• Previous message: Chris Bertchie: "Re: ONLINE-ADS>> Pop Up Ads - Another Ad Model?"
• Maybe in reply to: Oliver Willis: "ONLINE-ADS>> Pop Up Ads - Another Ad Model?"
• Next in thread: Oliver Willis: "Re: ONLINE-ADS>> Pop Up Ads - Another Ad Model?"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.