Re: ONLINE-ADS>> Pop Up Ads - Another Ad Model?

Oliver Willis (owillis_at_bellsouth.net)
Fri, 16 May 1997 02:38:20 -0400

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Well, another marketer is at it, this time Hugo Boss on Conde Nast's
Swoon.com site.
(http://www.swoon.com:80/j_mag_rack/01_details/9704_details/toc_9705.html
), the difference with this one is that the window kills itself after a few
minutes. I worry about the technical side of this, as Javascript can be
very wonky depending on the platform. I do think this is one way publishers
can hope to keep readers on site. I wonder if anyone's tried a pop-up
RealAudio ad? :-)

--
Oliver Willis, owillis_at_bellsouth.net
Celebguide : Where the celebrities hang out!
http://celebguide.com


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